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Blog - Internet Marketing Tool

This Internet Marketing tool known as a blog is changing the way we receive and view information on line. I am writing this document in my blog now. My blog is a Word Press Blog and it is pretty cool because within a few minutes, I purchased a domain and installed the blog on my server directed to the new domain. This is totally cool. People who read the posts in my blog can rate them and leave comments. I have noticed blogs becoming more popular than your standard basic websites. Search engines love blogs and every time someone leaves a comment it is looked at by the search engines as new and fresh content. You will notice that on the home page of my blog, there is even an opt in form for building my mailing list of subscribers for my newsletter. Wow. Is the blog idea a cool Internet Marketing Tool or what? You can comment, ask questions and participate in the conversation right on the blog and you can even opt in to my killer newsletter. This article will be submitt
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Recent posts

Short Term Internet Marketing

After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing . Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed. Short Term Marketing Strategy The single best short term marketing strategy is pay-per-click marketing campaigns. A “PPC” campaign simply involves placing advertisements on the results pages of search engines. In essence, you open an account with the PPCs, develop a list of keywords and create ads for those keywords. The two best PPC platforms are Google Adwords and Overture. Google Adwords lets you place ads on Google search results. In addition to its own search engine, Google also supplies search results to AOL and other sites. When you create your ads, you can choose to place your ads on “content” or “search” results. Select only “search” results until you are sure the advertisemen
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SEO & PPC

There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you. To decide which strategy is best for you, consider the basics. It is easier to judge the pros and cons when taking the big picture into account. People will continue to battle for the top search engine positions. Search engine marketing is undoubtedly one of the best sources of targeted traffic. As people continuously try to find new and unique ways to get additional traffic to their web sites, the SEO industry continues to grow. PPC refers to advertising on a search engine that charges on a per click basis whenever a visitor clicks on one of your ads. The order of ads is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed first. These sponsored listings are known as PPC l
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Web Directories

An important tool in organizing and presenting the plethora of websites available on the internet is the use of Directories – an alternative to Search Engines that links and categorizes sites on the web. The main advantage to Directories as opposed to Search Engines is that directories are edited by humans, whereas search engines simply return automated results based on keywords which may not always be the most effective way to quickly find a website that is apropos to the topic being searched for. Websites are submitted to directories by the webmaster, where they are reviewed by neutral editors, evaluated, sorted into categories, and ranked within category according to relevance. They are then listed in a directory form that is simple to read and navigate for the average browser. For a website to create and maintain high web visibility – and therefore attract a high number of visitors – it is essential to be listed in a number of quality Directories . The best known di
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Keyword Research

K eyword research: the foundation of every successful website out there. Wow, that’s a strong statement, isn’t it? Well, it’s true. For those of you who put little to no thought into, OR who don’t understand the high significance of keywords, the keyword research you do before getting one single web page up will have a tremendous impact on how well you market to your target audience. No pressure. So, why is this keyword research so darned important, you ask? Let’s say you and I are standing behind a curtain. You are probably the most revered speaker in your area of expertise. I pull back the curtain and motion for you to go up to the podium and speak in front of an audience of about 200. No problem. You pull some notes out of your pocket, confidently place your hands on the mic and speak ever so compellingly for about 35 minutes. After you are finished, the crowd claps nicely…almost out of obligation. You don’t understand. It was actually one of your best presentations yet! You were c
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Secret To Online Success

When most people begin any kind of business they seem to have a lot of expectations. They think the money will come rolling the moment they place their adds, get a webpage, or spend on advertising and a promotion campaign, etc. If you have a business you pretty much can tell that that is not necessarily the case. However, this particular article I am going to dedicate it to Internet business . I figure, you are online reading this article right now, maybe you may want to learn a little bit more about how to sell your products or services online. By the way, don’t think because you are a construction worker for example, that the internet could not be of use to you. You get a little creative and you’ll be surprise with the ideas that can come about that could help you generate income online. But let’s continue with the article shall we? I am not going to deny the fact that a lot of profit can be generated in short periods of time. It has happened in the past and will keep happening in th
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Website Marketing Strategies

The rankings that your site has in the major search engine’s results, are the most important factor for the number of visitors you have every day. The good thing is that you can modify your search engine positioning with some seo methods. First of all you should know that link popularity is one of the most important issues in the ranking system. So basically if you increase the link popularity your site’s rankings should improve. But, unfortunately things aren’t so simple. It doesn’t mean that the one who has the biggest number of links pointing to his site will be the first shown in the search engine’s results. In time, search engines have changed their algorithms, and now the nature of the links is very important. If you want increase your link popularity there are three types of links to choose from: one way links, reciprocal links and three way links. The most effective of them are one way links and reciprocal links. I will try to make a little comparation between those two and sh
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