Skip to main content

Keyword Research

Keyword research: the foundation of every successful website out there.


Wow, that’s a strong statement, isn’t it?

Well, it’s true. For those of you who put little to no thought into, OR who don’t understand the high significance of keywords, the keyword research you do before getting one single web page up will have a tremendous impact on how well you market to your target audience.

No pressure.

So, why is this keyword research so darned important, you ask?

Let’s say you and I are standing behind a curtain. You are probably the most revered speaker in your area of expertise. I pull back the curtain and motion for you to go up to the podium and speak in front of an audience of about 200.

No problem. You pull some notes out of your pocket, confidently place your hands on the mic and speak ever so compellingly for about 35 minutes.

After you are finished, the crowd claps nicely…almost out of obligation. You don’t understand. It was actually one of your best presentations yet! You were compelling, but not too sales-y. You presented the problems, outlined the solutions available, and then unveiled your perfect product to fit the bill.

So, what happened?

This audience wasn’t waiting for you…they were actually waiting on someone else who was going to talk about a totally different subject. They don’t even know what you were talking about.

So…..this wasn’t YOUR audience. This was not your target market.

You had everything prepared…you had everything all perfectly laid out to be a “slippery slope” that led right to the obvious solution…your product. But….you were talking to the wrong people.

How does this relate to keyword research?

The visitors you get to your site are a direct relation to what keywords your site is known for. If you are telling the search engines that your site is known for “niche widget solution” or using other keywords such as your name, the name of your business…..that’s not the stuff your market is out looking for.

The keyword research you need to do is to determine what phrases people are searching for that have the problem for your solution. They are searching for “perfect posture” or “correct golf swing” not “Xtreme Putter.” They don’t even know your Xtreme Putter even exists!

And, unless you do effective keyword research, they never will.

So, how do you do the right kind of keyword research? Put yourself in their shoes. If you were someone out there with the problem your product solves, what would you be searching for?

“How to train my dog”

“Popular 30 something hangouts in L.A.”

“Seattle modern art”

“Ping golf clubs”

These are the things prospective buyers are searching for….you just need to have the right keywords as bait to catch them before they go surfing by.

Comments

Post a Comment

Popular posts from this blog

SEO Tips

How do you get the most out of your web site? Setting up and maintaining your web site isn’t at all difficult, and if there is anything you need to learn you can find out everything you need to know on the Internet. Without too much effort and a lot of time, you can create a beautiful web site, filled with images and great content. So…how do you get people to visit your site? Just because you know that your web site is great, it doesn’t mean that everyone else does. There are thousands upon thousands of web sites floating around out there in cyberspace, and everyone has a piece of the pie. For everything there is, there exists a web site. Every single type of business that you could name has its own web site on the Internet. How are you supposed to get yours to stand out above so many others that are out there? How do you get traffic ? Internet users know that search engines are your key to finding what you want. Search engines are a friendly little Internet too...
Post a Comment
Read more

Link Building Strategies

Relevant links from other websites are the foundation of any decent ranking in the search engines. Finding those links, however, can be a daunting task at first. These three strategies are the basic stuff for helping newer web sites gain one way links. If you’re not quite sure how to go about beginning to build up relevant one way links for your web site here are my three starting strategies. If you put a decent amount of effort into them and your web site approaches a decent level of quality you will see some very good results. Writing and submitting articles for links: This one is obvious. It is also one of the very most effective ways to gain decent one way links. There are hundreds of free article directories out there. By writing articles with good, solid, useable content and submitting them to these directories it is very possible that you will find many sites using your articles and linking back to your page. The key to this though is that you want good, useful ...
Post a Comment
Read more

Want to Increase Traffic of your Website

 Every website owner has a dream to make his website or blog popular. It takes lots of efforts if you are thinking to complete this task for free. By paid services you can start increasing traffic & sales earlier. Not every one can afford paid services. This article is for those who are in search of free traffic for there website. Follow given steps for a year without getting bored you will definitely see positive results: 1. Keep your website updated on daily or at least weekly basis. 2. Post your website to link directories like Weboworld Link Directory . You will get instant free backlink. More backlinks gets more traffic. 3. Use platforms like facebook, twitter, quora & reddit for promoting your website. 4. Create blogs & invite users to post blogs on your website.
Post a Comment
Read more