One of the important factors in ranking well on search engines such as Google is ensuring that you have a number of links pointing from other websites to your website. Website links can be a confusing thing, there are many terms used to describe them including one way links, reciprocal links, backlinks , inbound links but to explain what I’m talking about here – lets say you own ACME Shoe Sales, and you are on another website say Hawleei footwear and you see a link that says “Visit ACME Shoe Sales” and you click on it – and it takes you to the ACME Shoe Sales, then this helps the ranking of ACME Footwear. This type of link is called an “inbound link” to ACME, or confusingly, is sometimes referred to as a Backlink for the ACME website. These backlinks or inbound links tell Google that someone else thinks that your website is worth linking to. If lots of people think your website is important enough to create a link to, then this tells the search engines that your website ...
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