Skip to main content

SEO & Web Development

 

Search engine optimization, or SEO, is the act of altering or optimizing your website and it’s content in order that search engines deem it to be relevant and useful to certain topics. You are able to select the most appropriate topics through the use of certain keywords in your website.

When surfers conduct searches on search engines they are presented with a list of results for that search term. These results are called Search Engine Results Pages (SERPs) and generally speaking, the websites that appear at the top of the SERPs will receive plenty of traffic to their websites from searchers.

In order to determine your position on the SERPs, search engines use their own algorithms. While nobody knows for absolute certain what these algorithms are it is widely accepted that your website needs to be easy to navigate, popular and relevant.

Easy navigation means that your site should have text links to each of its pages. If you use a flash menu system then you should include a sitemap in order that search engines and visitors can quickly and easily find their way around the whole of your website.

In order to make your website appear popular you need to get links to your site. While search engines would rather these links were generated because visitors to your site genuinely found your content useful, it is commonplace to undertake a reciprocal link campaign or generate inbound links. Reciprocal links mean a website links to you in exchange for a link to their own site.

Relevance is judged by your content. By including the keywords you place in the metatags of your site throughout the body of your content and in certain places within your site you are indicating to the search engines that your website contains relevant information.

By combining these factors you can effectively convince search engines that you deserve to be near the top of their SERPs. However, this can take time and a lot of effort if you don’t fully understand what you are doing.

Comments

Post a Comment

Popular posts from this blog

Search Engine Rankings

It would be great to have a crystal ball, prying into the plans of the search engines and how they may change weights of algorithms and the like. For those of little SE understanding, algorithms are formulas or rules set up by SE’s to determine ranking. Each rule then has a different weight or percentage of importance assigned to it. A good example of this is currently Google’s high weighting of linking over all other factors or rules. So knowing this how do we get ahead of the game? Do we simply keep up with the Jones (Google) in current time and not worry about future changes? Or do we allow for future changes in algorithms so we don’t have to go changing thousands of pages later on? For me I will take the later…. and this is how it’s done… We simply build in all factors that the SE’s currently rank sites on, a few they may use into the future and concentrate on ones that are the most sensible…. here is a list domain name >> the name itself, length of registr...
Post a Comment
Read more

Increasing Search Engine Ranking

  At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That’s what search engine optimization is about. You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage. The title bar is the coloured bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, t...
Post a Comment
Read more

SEO Tips

How do you get the most out of your web site? Setting up and maintaining your web site isn’t at all difficult, and if there is anything you need to learn you can find out everything you need to know on the Internet. Without too much effort and a lot of time, you can create a beautiful web site, filled with images and great content. So…how do you get people to visit your site? Just because you know that your web site is great, it doesn’t mean that everyone else does. There are thousands upon thousands of web sites floating around out there in cyberspace, and everyone has a piece of the pie. For everything there is, there exists a web site. Every single type of business that you could name has its own web site on the Internet. How are you supposed to get yours to stand out above so many others that are out there? How do you get traffic ? Internet users know that search engines are your key to finding what you want. Search engines are a friendly little Internet too...
Post a Comment
Read more